UX & UI Design

It includes Requirement Gathering & Analysis, Mapping - User Needs & Expectations, Business Goals, Target Platforms, Competitors, etc. - and then create Scope Definition.

User experience is about more than just how easy the application is to use and how nice it looks. UX spans the range of visual design, content, interaction design, navigation, features and context to deliver a satisfying interaction and transaction experience for the user.

First impression is everything. We create visual magic by blending colors, illustrations and typography - adhering to Brand / Style Guidelines of company.

Your brand is your business. We design visual systems that express your business & its values. It includes:

• Brand Strategy - Brand Positioning, Brand Name, Brand Architecture, Tone of Voice
• Core Identity - Brand Identity Design, Logo Design, Brand Visual Language, Brand / Style Guidelines
• Marketing Collateral - Packaging Design, Brand Campaigns, Print & Publication Design, Space and Retail Design, etc.

Our approach for Usability Testing is experiential. We design scenarios and experiment with actual users from the target industry. We use a variety of tools to test usability of products. Feedback is then provided to the design teams to refine and finalize product designs.

We analyze your existing product, identify usability / accessibility compliance issues,  and find out challenges & gaps in current UI / UX. Then we create new UI / UX design as per the assessment report created and the current trends, do usability testing, and refine it further based on the feedback from the testing team.

The front-end is the first thing that a user will see and interact with. Using the latest technologies, we make sure the design is translated into a functioning code at the pixel level. We code strictly in accordance with the current standards and support you during integration with the back-end system.